In this solo episode, we examine the top mission statement advice offered by Google. I’ll rate the following advice on “Shittiness” scale of 1-10 and we’ll give it a little context!

Top takeaways:

• If your mission statement doesn’t make your daily life easier, it’s not really working.

• Keep it short, sweet, clear & concise. If it’s too long or wordy, you won’t be able to recall it easily.

• You mission statement should provide a loose framework, within which you can create, play and expand.

• I like to create a mission for 3 years into the future and review it annually.

• Your mission statement can and should inform who you hire.

• It should permeate every area of your business. You mission is foundational.

Resources mentioned in this episode:

• Double Double by Cameron Herald

• Vivid Vision by Cameron Herald

Connect with me at:

• www.TessLorraine.com

• Instagram @HeartDrivenBusinessAcademy