Shitty mission statement advice with Tess Ball

May 28

In this solo episode, we examine the top mission statement advice offered by Google. I’ll rate the following advice on “Shittiness” scale of 1-10 and we’ll give it a little context!

Top takeaways:

If your mission statement doesn’t make your daily life easier, it’s not really working.
Keep it short, sweet, clear & concise. If it’s too long or wordy, you won’t be able to recall it easily.
You mission statement should provide a loose framework, within which you can create, play and expand.
I like to create a mission for 3 years into the future and review it annually.
Your mission statement can and should inform who you hire.
It should permeate every area of your business. You mission is foundational.

Resources mentioned in this episode: